The Value of UX

Published on Apr 25, 2016 by Sophie Brady in Uncategorized


The aim of UX is clear and not difficult to grasp- making your online experience as user friendly as possible.

The concept is solid and creating ease and accessibility for customers is always a desirable choice.

In much the same way as physical stores are carefully planned and invested in to be as easy to navigate as possible, UX helps websites drive visitors to where they need to be.

In terms of design, it can be difficult to select the flaws in your own website- you need to try and see from a users perspective at all times- imagine yourself completely new to the visuals on your page.

Before a website goes live it is advantageous to first examine your design closely for any flaws or weak areas.

It is vital to always bear in mind that a user could be checking out your website through any number of devices, whether it be tablet, laptop or phone- your design has got to be consistent and deliver the same result on every possible screen.

Finding that a website is harder to navigate through a phone than it would be a pc would be a definite flaw and could seriously damage your chances of keeping visitors on your site long enough to convert.

Visual hierarchy is determined by the way a user scans a screen for relevant information, your design should present content that informs the site visitor exactly where they need to go without them having to process all information on page.

Another solid design concept to consider is the functionality of any links or buttons on your site, the last thing you want is to direct users to broken links or to display a visual element that looks like a button but does not serve as one.

Your call to action should always be apparent and users should be directed to it on page within seconds- it doesn’t take long for people to grow weary of cluttered and vague content and elements that don’t perform as they should.

A major irritant in browsing experience can be found in the form of autoplay videos and advertisements on site, try and keep and use these elements only when truly necessary.

Make sure all the content you include on screen is valid and always ensure your design uses effective colour schemes and clean background otherwise you might hinder the users ability to recognise and process information on screen.

Creating a web site that is accessible to anyone and that has a clear call to action is a great way to reach new customers and should be regarded as an essential practise to web designers everywhere.

Written by Sophie Brady

Sophie Brady lives in the English coastal town of Deal in Kent. She is deeply invested in Copy writing, SEO marketing and social media. Her passions include classic literature, music and communications in the digital age. She created and manages several personal websites and she enjoys connecting with others who share her interests. Her ambitions include writing and publishing her own novel and successfully launching her own app.

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