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Keep up with the latest news from Merlin Web Services, covering new technology, marketing, miniature dachshunds and general shenanigans.

The Value of UX

Published on Apr 25, 2016 by Sophie Brady in Uncategorized


The aim of UX is clear and not difficult to grasp- making your online experience as user friendly as possible. The concept is solid and creating ease and accessibility for customers is always a desirable choice. In much the same way as physical stores are…


Online and Offline Customer Experience

Published on Nov 14, 2015 by Sophie Brady in Uncategorized


In an increasingly digital age, many customers take their retail needs online. The strongest reasons attributed to this choice are the convenience and the lower prices of items. As a result- traditional offline retailers are being forced to come up with new and innovative systems…


Seasonal Content Marketing

Published on Oct 26, 2015 by Sophie Brady in Uncategorized


A great way to ensure you keep your content marketing current and relevant is to make it seasonal. Brands should take advantage of the opportunity to capitalize on holiday themed content, trends or events as it is an excellent new way to reach customers. The…


Increasing Conversion through Web Design

Published on Sep 2, 2015 by Sophie Brady in Uncategorized


Some design principles that can increase conversion are always worth knowing- here are just a few. Firstly, on any page you must decide what is your most important element- heading and content are merely supporting elements that urge visitor's attention towards your conversion goal. The…


Content Marketing in 2015

Published on Aug 14, 2015 by Sophie Brady in Uncategorized


The publication and creation of online content is more popular than ever, the numbers have reached an all time high. Despite content marketing and publication being the cornerstones of any content marketing strategy- companies soon learn that the value comes from distribution. Businesses that adopt…


Responsive Web Design

Published on Jul 5, 2015 by Sophie Brady in Uncategorized


This concept has necessitated thousands of site redesigns and five years in it is still a hot topic among web developers and designers. It is a concept often associated with terms such as user experience, accessibility and content strategy. RWD originally focused on 'mobile first'…


Hello world!

Published on Dec 19, 2014 by merlin in Uncategorized

Welcome to Merlin Web Services. We are a small, innovative studio based in Kent and we would love to hear from you!